Customer Cases
Large customers in a broad range of sectors, and an ever-expanding set of use cases. Each case is presented on its own terms, independent of the partner or channel through which PRISM was delivered.
Sectors and use cases
Featured cases
From a name, a plate or an address to the network behind it
Investigators work across population, vehicle and business registers that were never designed to be read together, and the questions that matter — who lives with whom, who owned what when, which company sits behind an address — took days of manual cross-checking.
PRISM and PRISM Graph on daily-updated registers: search any identifier, expand the relationships across time, put them on the map, and register every export against the case it was made for, with a stated purpose.
Rolled out from a first group of licences to more than a hundred users, described by the customer as a key tool; now moving towards operation inside the customer's own perimeter.
Twenty years of survey data, searchable in seconds
Two divisions of the Kantar Group had collected two decades of social, political, consumption and opinion surveys with changing tools and schemes. The knowledge was there; exploiting it across time took months of manual effort and was prone to quality problems.
PRISM as a survey hub: surveys and their question sets are loaded, auto-indexed and chained across generations, with manual override where needed. Results sets, charts and demographic and geographic breakdowns are produced from a simple search, for analysts and for clients.
Historical trends became a search away; new survey products and client deliverables in moments. PRISM has been part of Kantar's repeated bids for the European Commission's Eurobarometer contract.
Self-service, surgical campaigns — live the day the contract was signed
In a market where contacting the same household twice costs goodwill, an electricity provider needed precise, non-overlapping campaigns across channels, almost daily, without a large marketing operation.
PRISM on the standard shipping-with-data model, with the prospect and analytics universe included. In use the day the agreement was signed, after half a day of training.
Years of weekly use, a team that has grown around the platform, and among the highest volumes of prospect leads on the platform — with almost no support required.
B2B campaigns where every item has a price, and the map decides the catchment
Norway's largest discount variety retailer — close to 300 stores, listed in Oslo, growing in Sweden — runs B2B campaigns from flyers and newspaper-style offers to full product catalogues. Each item sent costs real money, so a poorly targeted business on the list costs twice: a wasted send and a returned item.
PRISM on Dun & Bradstreet's business universe, with Europris's own store locations, competitor stores and geodata: businesses selected by size and industry for each campaign, and by driving distance from the nearest store; the same map used to assess potential new store locations and to place competitors against existing stores for pricing and assortment decisions.
Better campaign performance and fewer returns from the same spend, and one tool for both the marketing calendar and the expansion question.
A two-stage campaign pipeline, on a deadline that doesn't move
Germany's leading distributor of packaging and shipping supplies — the German arm of Europe's market leader, RAJA Group — sells to small and medium-sized businesses through catalogues, e-commerce and direct marketing. For years its B2B prospect data arrived as manual deliveries; campaign production runs to strict print deadlines, and a late or imprecise dataset costs a campaign slot.
PRISM on the Dun & Bradstreet business universe, in two stages the customer controls. First, a bulk extract of a broad gross segment with only an identifier and the basics — industry code, employees, turnover — which the marketing team refines in its own tools. Second, the chosen list is uploaded back into PRISM, which extracts the full campaign data — usually as two campaign files — in a fixed template and export format ready for production.
A repeatable, self-service cycle in place of manual deliveries: the customer decides the selection, PRISM guarantees the data and the format, and the production deadline is met.
A smart office, seen as one system
A global property firm trialling a smart office in Oslo found that every sensor vendor delivered its own data in its own shape, with little software behind it: environmental, motion, occupancy, access control and Wi-Fi, none of it combinable.
PRISM as the real-time data hub, feeds combined on a floor plan placed on a real map, with live occupancy and comfort views on the office's central screen and analysis of capacity, utilisation and busy periods behind it.
A working smart-office view from day one of the trial, and a model for facilities analytics that the platform can extend to other buildings and use cases.
One prospecting model, thirty banks, managed nationally and used locally
A group of more than thirty Norwegian banks needed a common way to find customers for mortgage products — typically property owners just beginning to think about moving — that each bank could use locally and the group could manage centrally.
The group's customer base matched against the population and prospect universe, with a regularly refreshed score for likelihood of moving. Each bank works its own geography; central management sees the whole.
Balanced, tuned prospect lists feeding sales activity across the group, on one platform, for the first time.
Fifty franchise partners, one national campaign engine
A fast-growing insurer sells through more than fifty independent franchise partners who must act as one company nationally while being strictly separated locally — in data, in geography and in who may contact whom.
PRISM configured for up to fifty simultaneous campaigns with full isolation, quarantine of existing and prospective customers, clear geographic boundaries, and control and review at every management level — in about a week.
Active in the market in record time, for a monthly fee shared across the partners, without new systems or development.
Churn, recruitment and digital experiments on one data lake
A pan-Scandinavian publisher with an ageing subscriber base and a business moving into digital needed to understand churn, recruit, cross-sell across titles and measure a stream of digital experiments — none of which its costly data warehouse could deliver in time.
PRISM holds continuous extracts of the subscription base, prospect and analytics data from a postal-analytics partner, product metadata and click-stream data from the new digital services.
Timely insight for marketing and BI, and the indicators that feed the publisher's churn model for pre-emptive retention.
Every subscriber, every transaction, every week — in house
Norway's largest publisher needed a clear view of each customer across all subscriptions, back to the earliest transactions, to keep its base stable and recruit look-alikes. Lists took days of hand-written queries across several databases.
Full subscription and purchase history delivered daily; multiple customer accounts deduplicated and unified into one aligned universe, enriched with analytic variables, driving the weekly campaign and communication cycle.
A quality view of every client, explorable history, and the ability to do it all in house, on demand, on the latest data.
Shopping centres that understand their own traffic
A shopping-centre owner wanted to rebalance its relationship with tenant brands by offering local digital services and real insight into centre activity, available in the browser and on mobile.
A dedicated PRISM instance combining Wi-Fi and people-counter feeds in real time with contract, ERP, service-usage and open data on intervals from hourly to annual, for free mix-and-match analysis — footfall against weather, consumption across holidays.
Extended to a mobile management view across all centres and connected to email, SMS and loyalty platforms to drive customer communication.