Anyone can start rapid exploration of big data repositories. With an intuitive use interface, you can create segments based on simple criteria, or business-driven filters. Exploration is as simple as looking for a holiday trip on hotel.com! Ajust slider controls, pick values, enter your criteria, and you see your target group segmented live in a graphical way, including in an incredible venn diagram.

Open the doors to A/B Testing. Use categorised filters to create additional effects, such as global filters, quarantine filters.

Create advanced analysis, detect trends, find patterns, and use your findings as a source of information to refine segmentation down the road. It's as simple as using the result of a previous segment as a filter criteria !