You will never start from a blank page. Every new segment starts from a template that is activity driven. It always come with good default settings and criteria sets. It's a fast way to get into work such as prospecting, analysing trends, increase sales, campaigns... It's all configurable and tailored to be used for your needs.
Every segment you will create can also be customised. You can add new filters and new criteria on the screen using simple drag&drop so that you can explore your own way from other angles. Once happy with the results, you can even turn this work into a template for later re-use!